Where GrassRoots
Advocacy Drives Public Policy

See Our Services
CIVIL Agency

Our Campaigns Mobilize the public to Move the Needle On Your Priorities.

The world of government relations is changing.  Politicians are no longer willing to risk their political capital to advance an organization's aims. They expect you to come to table with voters already onside. That's where we come in.

Our Services
Our Services

Explore Our Expertise

We're not your traditional advertising agency. We build campaigns that mobilize the public to advocate on behalf of your policy priorities.

Creative Strategy

We help our clients position their issue to win hearts & minds, building campaigns that resonate with the public and capitalize on the current political climate.

Advertising  

Our targeted advertising strategies are designed to mobilize the audiences that matter most to you on the platforms that matter most to them.

Digital Advocacy

Proprietary digital advocacy tools like our Discourse platform allow voters to directly engage with their elected officials, showcasing tangible public support for your asks from real constituents.

Development
& Design

We work with a team of trusted designers, developers, directors and video editors to bring your campaign to life, ensuring your program stands out in crowded media market.

How We Work

Our Approach

See how we help some of Canada's leading advocacy organizations build public support for their policy priorities.

1

Initial Consultation

We start by gaining a deep understanding of your organization & issues. What are your goals & objectives? How do they fit into the current political landscape? And what challenges will we need to overcome?  

2

Strategy Development

We then get creative, delivering a campaign strategy that brings the right mix of tools, tactics, messaging and media to achieve your goals.

3

Execution & Implementation

Then we execute. We bring every aspect of a campaign to life, from creative & design through to ad management & reporting.

4

Continuous Optimization

We don't just "set & forget". We monitor campaign performance in real-time, optimizing creative, audiences and platforms to maximize ROI and ensure our clients get the most out of every dollar they spend.

5

Reporting & Communication

We leverage the wealth of data & insights available from in-flight campaigns to keep our clients well-informed and well-ahead of the political curve.  

FAQ

We Have Answers

Want to know a little more about Civil and how we can help? Check out our FAQ or use the form below to get in touch.

What sets CIVIL Apart From Other Ad Agencies?

We're not selling hamburgers. Civil was born out of a need in the Canadian market for a political advertising firm that specializes in audience mobilization and digital advocacy. We don't just drive awareness of your issue with decision-makers; we mobilize the voters that matter most to them to advocate on your behalf, showcasing real constituent support for your policy priorities and giving politicians the political impetus they need to act.

Does Digital Advocacy Really Work?

It does when it's done right. We've got a wealth of case studies from different sectors where these kinds of campaigns had made a real impact for clients. Get in touch and we would be happy to share some of our success stories.

How Do You Measure Success?

The same way you measure success. While we use traditional advertising KPIs to measure and optimize the effectiveness of our programs, we know that's not the end goal. We measure success based on how effective we are at delivering the real-world political outcomes our clients need. Whether that's moving the needle on public opinion or affecting policy change in legislatures across the country, our wins come when yours do.

Do You Offer Traditional GR Support?

We don't, but we work closely with client-side teams, and in cases where our clients need traditional GR support, we partner with our good friends at Anthem Advisory.

Contact

Get in Touch

Think your organization might be in need of an advocacy campaign that focuses on real-world results? Have questions about our offering? Use the form to get in touch.

Connect With Us

Get your campaign started today.

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